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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Content analysis of advertising in Czech and German journals
 Smrčinová, Jana ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
The thesis considers content analysis of advertising in Czech and German journals.It puts accent on a role of women and men in advertising.The content analysis is made from news journals Týden and Der Spiegel.Firstly are described steps of marketing research,then the method of content analysis.The thesis is also focused on advetising,researches and a role of women and men in advertising.In the practical part of the thesis is made the content analysis from Czech news journal Týden and German news journal Der Spiegel.Then are compared results of the content analysis and are described interpretation of hypotheses.
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Men and women in advertisement
 Juráň, Michal ; Vávra, Oldřich (advisor) ; Koplíková, Dana (referee)
This study/essay is engaged in display of men and women in advertisement, common stereotypes, symbolism, genders. Slightly describing essential theory and knowledge of this problem in the first chapter. The aim of this dissertation is analysis and evaluation of results acquired by electronic interviews on the topic of displaying men and women in advertisement and also summarized content analysis of tv commercials in light of picturing/portraying men and women in advertisement.
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